With a strong focus in digital, Trendsetter utilizes the latest SEO, viral and marketing techniques to increase engagement and contribute to the attention of all content.


The audience involvement can be measured within comprehensive reports that dissect the performance of the campaign using web based analytics.


Aside from the digital space, Trendsetter has solid relationships with content providers/retailers, on demand programmers as well as traditional media including MTV, FUSE, AXS TV along with many others.


While we understand that video assets aren't always available, Trendsetter's production team can work with you on creating an audio video, EP stream or a lyric video. Our team has put together content that has been featured on some of the largest sites including Perez Hilton, and FUSE as well as many others. As part of a Trendsetter campaign, all videos are encoded and closed captioned per FCC requirements.


Social media allows brands to connect with their audience through multiple platforms. Trendsetter strategizes and implements the latest technology to create awareness, and build, maintain and expand an online presence. At Trendsetter, we find it not only important to expand the audience, but to understand the audience; to find out who are potential, casual, loyal and diehard fans or buyers. Creating a system that allows us to really understand these fans, allows us to target content specially to what appeals to them.


When an artist goes on tour, it's not only important that fans are aware of it, but are excited about it - and that's what we do! Creating a custom calendar, unique to each artist, Trendsetter establishes goals and outlines exactly what we suggest to achieve those as a band/artist is about to hit the road. Utilizing all social media platforms and outlets, Trendsetter will incorprate engaging language, giveaways & contests, along with geo-gated, targeted posts that are driven to incentive those local fans to show their support. Content is unique for global and targeted posts, so that fans are not inundated with an overwhelming amount of posts that don't pertain to them. Each date has it's own mini-calendar within the larger plan so that each city is highlighted and promoted in it's own way.


Radio Disney Frozen Puzzle Trendsetter Marketing
On The Road With Pulsar Trendsetter Marketing
Geoffrey The Giant Rock Paper Scissors Lizard Spock Game Trendsetter Marketing

With a team of designers & programmers, Trendsetter has the ability to turn your craziest ideas into reality. from interactive games to mosaics and ticket giveaways, trendsetter has their finger on the pulse of technology and can work with you to create something amazing.


roy lamanna
Roy Lamanna
  • Leadership 100%
  • Creativity 100%
  • Technology 100%
Allie Gruensfelder
Allie Gruensfelder
VP Marketing
  • Team Management 100%
  • Communication 100%
  • Spreading Holiday Cheer All Year 100%
nicholas ponisi trendsetter
Nicholas Ponisi
Publicist/Tour Marketing
  • Social Media 100%
  • Client Relations 100%
  • Diva 100%
Danny Vassallo
Graphic Design/Web Developer
  • HTML / CSS / JS 100%
  • Adobe Creative Suite 100%
  • Wizard 100%
joshua jackson trendsetter
Josh Jackson
  • Final Cut 100%
  • After Effects 100%
  • Ninja 100%


  • Cady Groves Premieres “Crying Game” Lyric Video on Pop Crush

    July 2, 2015Screen Shot 2015-07-02 at 11.44.55 AM

    Trendsetter has secured the premiere of Cady Groves' lyric video for "Crying Game" this week on Pop Crush! Cady effortlessly crafts chilling melodies which effortlessly leaves any listener addicted to her work and singing for hours…

  • Jessica Sutta’s “Let It Be Love” on Parade Magazine

    July 1, 2015Screen Shot 2015-07-01 at 12.54.58 PM

    Trendsetter is stoked to have secured the feature of Jessica Sutta's "Let It Be Love" music video on Parade Magazine! Don't cha... Love that marriage equality is now legal in all 50 states!? The video…

  • Justin Bieber Lands Down in Sydney for Hillsong United

    June 29, 2015Screen Shot 2015-06-29 at 1.31.46 PM

    In between releasing music videos for smash singles and fleeing the flocks of never-ending paparazzi around the globe, pop superstar Justin Bieber has remained centered by practicing his faith with our very own Hillsong United.…

  • Marian Hill Brings Down the House at Firefly Music Festival

    June 24, 2015portrait_marianhill-640x427

    Trendsetter's Steven Filippone was in attendance for the much anticipated Firefly Music Festival this weekend! If you aren't aware, Firefly is a premiere music experience set among lush wooded landscapes, featuring renowned headliners and emerging…



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Trendsetter Marketing

Trendsetter Marketing

Trendsetter Marketing