Trendsetter is so excited to be working with GRAMMY®Award -winning multiplatinum super producer, songwriter, and multi-instrumentalist Zaytoven as he unveils the music video for his latest single “Mo Reala” [feat. Future]. It’s available on his full-length debut album, Trap Holizay — out now. Get it HERE.
The visual mirrors the epic expanse of this slow burning bluesy banger. As Zaytoven’s signature keys rise and fall between classically inspired movements, Future raps in the wilderness flanked by trees before the clip intercuts gothic-inspired visuals that are as brooding as they are bewitching. It’s unlike anything else either talent has cooked up.
Watch it HERE!
Closing out Trap Holizay, “Mo Reala” has also emerged as a fan and critical favorite. It just surpassed 1.6 million Spotify streams and would be highlighted in pieces from HipHopDX, HotNewHipHop, and more.
Since his solo debut dropped, Zaytoven hasn’t stopped. He joined forces with Lecrae for the Powerful, passionate, and poetic Let The Trap Say Amen in addition to re-teaming with Future for one of the year’s most anticipated sequels, Beast Mode 2. The latter crashed the Billboard Top 200 at #3 upon arrival. Meanwhile, he and Foolio just uncorked the standout 6Toven earlier this month.
Once again extending his influence, Zaytoven also stars in the independent film Birds Of A Feather 2 , which follows his journey. The film arrives in August and co-stars Kash Doll, Trouble, Al Nuke, OJ Da Juiceman, Josiah McCormick, and other surprise cast members.
In 2018, there’s no one “Mo Reala” than Zaytoven, and he proves it with very new release. Be on the lookout for more soon.
A true trendsetter, Zaytoven proved integral to the sonic architecture of the Atlanta scene with which he stands synonymous. His influence can easily be felt in nearly every corner of hip-hop and R&B. 2011 saw him win his first GRAMMY ® for co-producing and writing “Papers” on Usher’s Raymond v. Raymond. Among countless multiplatinum productions for the likes of Gucci Mane and Migos, he teamed up with Future for seminal 2015 collaborative mixtape, Beast Mode. Everybody from Drake and Nicki Minaj to Rick Ross and Lil Yachty has sought him out.
Unsurprisingly, his musical acumen encompasses more than just beat-making. Born in Germany, raised in San Francisco, and based in Atlanta, Zaytoven’s nickname pays homage to his piano virtuosity. VIBE has hailed him as “Atlanta’s true trap music pioneer” while Complex praised his “singular blend of layered, oscillating synth melodies, ominous organ chords, and booming low-end bass.” Founding Familiar Territory Records, he’s becoming a cultural tastemaker and entrepreneur in 2017 as well.