Trendsetter is thrilled to be working with Major Lazer again on the release of the colorful video for “ Particula ” featuring DJ Maphorisa, Nasty C, Ice Prince, Patoranking, and Jidenna. The song which dropped this summer on the trio’s Know No Better EP, has over 5.4 million views on YouTube.
Watch “ Particula ” here
Major Lazer is no stranger to the Trendsetter team. We first worked with the multi-platinum selling DJ trio (Diplo, Jillionaire, Walshy Fire) on their video for “Lean On” featuring French electronic producer, DJ Snake, and recent Trendsetter addition, MØ. “Lean On” is the most streamed song of all time on Spotify and has over 2 billion views on YouTube, making it the ninth most watched video on the site. We have also worked with the group on their videos for “Cold Water,” featuring Justin Bieber, “Powerful,” featuring Ellie Goulding and Tarrus Riley, “Too Original,” featuring Elliphant, and “Run Up” featuring Nicki Minaj and PartyNextDoor—all of which have tens of millions of views on YouTube. Additionally, we recently we worked with the trio on the premiere of their campaign for “Know No Better” featuring Travis Scott, Camila Cabello, and Quavo. The campaign includes a music video, which has over 29 million views on YouTube to date, as well as an interactive video which allows viewers to toggle back and forth between dream and reality. The DJ trio made major history this summer when their music video for “Sua Cara” featuring Anitta and Pabllo Vitar, made history as one of the biggest music video launches of 2017, becoming the most liked video in 24 hours in the history of YouTube and racking up over 20 million views in 24 hours.