About

TRENDSETTER MEDIA & MARKETING is a full service music video promotion and production company. From the initial concept to video placement, trendsetter can assist you during each step.

VIDEO COMMISSIONING/PRODUCING:

This is the first step and the most important when creating a successful video marketing campaign. It’s where you need to create a video for your artist that will grab everyone’s attention.  You need a great idea and a video team that will get that for you while keeping costs low in order to maximize your return on investment. We help you find that team, establish the budget, find a concept that will work with the top broadcast and online video outlets, and then make sure the concept is properly executed.

DUPLICATION / CLOSED CAPTIONING:

After the completion of the video, this is the part most frequently overlooked. You made a great video and now you need to replicate it according to each shows individual programs standards and deliver it to them. Often this process can be complicated and costly. Trendsetter includes all the necessary duplication and closed captioning of your video within your service. We create whatever tapes and/or files are needed to secure your airplay and there are no additional charges. In many cases, the costs of our replication and promotion is less then if you went directly to a costly duplication house.

Trendsetter will also work with your director to close caption the master. From that point on, all your masters will have the captioning data and will pass the mandatory FCC required captions for broadcast airplay.

VIDEO PROMOTION / MARKETING:

Trendsetter Music Video Marketing division works with over 350 media outlets across North America. Upon completion of the video, trendsetter marketing will create a custom campaign that is built specifically around your artist. The list will include regional video outlets, closed circuit retail stations, online video / social networking sites, and national/international media outlets. We use our 10 years of video marketing experience to secure the airplay needed to get your artist the exposure they deserve.

VIRAL CAMPAIGNS:

Viral video campaigns are increasing in popularity over the last couple years. This is a creative way to establish your artist through popular web sites like youtube, myspace, and others. Again a creative idea is the most important but that alone doesn’t guarantee success. A great idea along with placement is what you need to ensure people will watch your video and forward it to friends. Trendsetter marketing has extensive experience in every aspect of a viral video campaign.

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