DISCO BISCUITS
Trendsetter kicked off a promotional campaign in late 2009 to promote The Disco Biscuits brand new video for “You and I”. With their success over the past 14 years touring, they were ready to release a new record Planet Anthem and utilize video as much possible in promoting their new album. While most people know them as a jam band selling out back to back shows to mostly college aged kids, Trendsetter was brought on board to give the band a slightly different image and break them more into the mainstream.
Promoting both proper music videos and live videos, it showcased the band to a new audience as well as existing fans who can’t get enough of the live show. The “You and I” video had reached a level of success that brought the band out of just the college scene, but to national television as well as on demand and retail programming. We started the campaign with the video on MTV-U The Freshmen competition. The band went on to win the competition and earned 25 spins/week on MTVU channel. This led the video to rotation on MTV2 and a spot hosting MTV2 Subterranean.
After laying the groundwork with the “You and I” video, the next video “On Time” premiered as part of the MTV Unleashed program and aired on MTV2 and MTV University airing every hour on the hour on both channels as well as online. The video will also be available on MTV LOGO. The band has had such an amazing history that we couldn’t be happier to be a part of their bright future!
Some highlights of “You and I” campaign include…
- Rotation on MTV2, MTVU and MTV online
- Exclusive live video “Uber Glue” debut on SPIN
- Participated and won MTV-U Freshmen competition resulting in MTVU rotation
- video added to Barnes and Noble retail locations
- Buffalo Wild Wings added “On Time” to heavy rotation
- video programming Hard Rock Cafe locations; nationally and internationally
- VIDEO OF THE DAY features on AOL Music and AOL Spinner
- video added to multiple fitness programming including NYSC, Gold’s Gym and Crunch gym
- video added to FUSE on demand programming
Download the full case study here!
