CHICKENFOOT

When Chickenfoot initially asked us to put together a marketing campaign for their first video “Oh Yeah”, we were all familiar with the guys in the band, two Van Halen alumni Sammy Hagar and Michael Anthony, Guitar aficionado Joe Satriani and Red Hot Chili Peppers drummer Chad Smith. As they came together to create a “supergroup”, it didn’t guarantee instant success. We worked to promote Chickenfoot as a band and a brand rather than identifying the artists as individuals. Chickenfoot was a NEW band and we gain awareness through online promotion, retail and closed circuit marketing, on demand programming as well as support from Broadcast channels including MTV and VH1.

Other features includes the following:

- Rotation on MTV2 and Headbanger’s Ball

- video airing on VH1 Classic

- All videos received rotation on Canada’s MUCHMUSIC

- video airing in all Hard Rock Hotels, Hard Rock Cafe and Planet Hollywood

- Harley Davidson programming

- video featured on AOL and Yahoo! Music

- FUSE.tv – The Worm feature

- Havoc TV, Music Choice, FUSE on Demand programming

- features on SPIKE, Rollingstone and AOL Radio

Six months later, we are still involved in the project as ever. We’ve released three new videos since “Oh Yeah” including “Soap on a Rope”, “Sexy Little Thing” and “Get It Up”. Within the next mont, we’ll be releasing the band’s 5th single and video “My Kinda Girl”. The band recenetly went gold selling more than 500,00 copies of their album. They are also set to release a live DVD April these year, that we will be promoting as well. The band will also heading back to the studio to put together a follow-up album for their widely successful debut self-titled.

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