With a strong focus in digital, Trendsetter utilizes the latest SEO, viral and marketing techniques to increase engagement and contribute to the attention of all content.


The audience involvement can be measured within comprehensive reports that dissect the performance of the campaign using web based analytics.


Aside from the digital space, Trendsetter has solid relationships with content providers/retailers, on demand programmers as well as traditional media including MTV, FUSE, AXS TV along with many others.


While we understand that video assets aren't always available, Trendsetter's production team can work with you on creating an audio video, EP stream or a lyric video. Our team has put together content that has been featured on some of the largest sites including Perez Hilton, and FUSE as well as many others. As part of a Trendsetter campaign, all videos are encoded and closed captioned per FCC requirements.


Social media allows brands to connect with their audience through multiple platforms. Trendsetter strategizes and implements the latest technology to create awareness, and build, maintain and expand an online presence. At Trendsetter, we find it not only important to expand the audience, but to understand the audience; to find out who are potential, casual, loyal and diehard fans or buyers. Creating a system that allows us to really understand these fans, allows us to target content specially to what appeals to them.


When an artist goes on tour, it's not only important that fans are aware of it, but are excited about it - and that's what we do! Creating a custom calendar, unique to each artist, Trendsetter establishes goals and outlines exactly what we suggest to achieve those as a band/artist is about to hit the road. Utilizing all social media platforms and outlets, Trendsetter will incorprate engaging language, giveaways & contests, along with geo-gated, targeted posts that are driven to incentive those local fans to show their support. Content is unique for global and targeted posts, so that fans are not inundated with an overwhelming amount of posts that don't pertain to them. Each date has it's own mini-calendar within the larger plan so that each city is highlighted and promoted in it's own way.


Radio Disney Frozen Puzzle Trendsetter Marketing
On The Road With Pulsar Trendsetter Marketing
Geoffrey The Giant Rock Paper Scissors Lizard Spock Game Trendsetter Marketing

With a team of designers & programmers, Trendsetter has the ability to turn your craziest ideas into reality. from interactive games to mosaics and ticket giveaways, trendsetter has their finger on the pulse of technology and can work with you to create something amazing.


Roy Lamanna
  • Leadership 100%
  • Creativity 100%
  • Technology 100%
Allie Gruensfelder
VP Marketing
  • Team Management 100%
  • Communication 100%
  • Spreading Holiday Cheer All Year 100%
Nicholas Ponisi
Publicist/Tour Marketing
  • Social Media 100%
  • Client Relations 100%
  • Diva 100%
Danny Vassallo
Graphic Design/Web Developer
  • HTML / CSS / JS 100%
  • Adobe Creative Suite 100%
  • Wizard 100%


  • New Artist Alert: Hailee Steinfeld

    September 3, 2015Hailee Steinfeld

    Trendsetter would like to welcome Hollywood's new "It" girl, Hailee Steinfeld to our roster! Pop's next diva, who dazzled on the VMAs red carpet this week along side Taylor Swift, Selena Gomez, Gigi Hadid and more…

  • New Artist Alert: Raw Fabrics

    September 2, 2015Raw-Fabrics-630x420

    Trendsetter would like to welcome Raw Fabrics to our roster! More info: What do you get when you throw three punked-out rockers with an Andy Warhol fixation and a penchant for slithering dancefloor grooves in…

  • BulletBoys Premiere “Rollover” Video on BlabberMouth

    September 2, 2015Screen Shot 2015-09-02 at 10.07.35 AM

    Trendsetter is stoked to have secured the premiere for the BulletBoys action-packed new video for "Rollover" featuring Playboy model Ivy Ferguson this morning on Blabbermouth! Check out the premiere right here. Los Angeles hard-rockers BULLETBOYS have…

  • Andy Grammer Joins Cast of “Dancing with the Stars” Season 21

    August 31, 2015DANCING WITH THE STARS - "Episode 2007" - The seven remaining couples performed an iconic number from a different time period on "Era's Night," on "Dancing with the Stars,” MONDAY, APRIL 27 (8:00-10:01 p.m., ET) on ABC. The couple with the highest overall score of the night was granted immunity from elimination. The remaining couples then competed in a dance-off to earn extra judges' points in an effort to increase their overall score. (ABC/Adam Taylor)

    Trendsetter's very own Andy Grammer is officially joining the star-studded cast of "Dancing with the Stars" for Season 21 and the industry is buzzing! We are so excited and proud of Mr. Grammer and you…



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Trendsetter Marketing

Trendsetter Marketing

Trendsetter Marketing