Trendsetter’s roots are in music marketing, with a focus on music video promotion specifically. Currently working with some amazing artists including Maroon 5, Kendrick Lamar, Bruno Mars, Lady Gaga, along with so many others, our campaigns include garnering as much exposure possible through meaningful digital/editorial placement, retail/closed circuit placement for audio & video as well as on-demand & broadcast networks.
Social media allows brands to connect with their audience through multiple platforms. Trendsetter strategizes and implements the latest technology to create awareness, and build, maintain and expand an online presence. At Trendsetter, we find it not only important to expand the audience, but to understand the audience; to find out who are potential, casual, loyal and diehard fans or buyers. Creating a system that allows us to really understand these fans, allows us to target content specially to what appeals to them.
When an artist goes on tour, it’s not only important that fans are aware of it, but are excited about it – and that’s what we do! Creating a custom calendar, unique to each artist, Trendsetter establishes goals and outlines exactly what we suggest to achieve those as a band/artist is about to hit the road. Utilizing all social media platforms and outlets, Trendsetter will incorprate engaging language, giveaways & contests, along with geo-gated, targeted posts that are driven to incentive those local fans to show their support. Content is unique for global and targeted posts, so that fans are not inundated with an overwhelming amount of posts that don’t pertain to them. Each date has it’s own mini-calendar within the larger plan so that each city is highlighted and promoted in it’s own way.