With a strong focus in digital, Trendsetter utilizes the latest SEO, viral and marketing techniques to increase engagement and contribute to the attention of all content.


The audience involvement can be measured within comprehensive reports that dissect the performance of the campaign using web based analytics.


Aside from the digital space, Trendsetter has solid relationships with content providers/retailers, on demand programmers as well as traditional media including MTV, FUSE, AXS TV along with many others.


While we understand that video assets aren't always available, Trendsetter's production team can work with you on creating an audio video, EP stream or a lyric video. Our team has put together content that has been featured on some of the largest sites including Perez Hilton, and FUSE as well as many others. As part of a Trendsetter campaign, all videos are encoded and closed captioned per FCC requirements.


Social media allows brands to connect with their audience through multiple platforms. Trendsetter strategizes and implements the latest technology to create awareness, and build, maintain and expand an online presence. At Trendsetter, we find it not only important to expand the audience, but to understand the audience; to find out who are potential, casual, loyal and diehard fans or buyers. Creating a system that allows us to really understand these fans, allows us to target content specially to what appeals to them.


When an artist goes on tour, it's not only important that fans are aware of it, but are excited about it - and that's what we do! Creating a custom calendar, unique to each artist, Trendsetter establishes goals and outlines exactly what we suggest to achieve those as a band/artist is about to hit the road. Utilizing all social media platforms and outlets, Trendsetter will incorprate engaging language, giveaways & contests, along with geo-gated, targeted posts that are driven to incentive those local fans to show their support. Content is unique for global and targeted posts, so that fans are not inundated with an overwhelming amount of posts that don't pertain to them. Each date has it's own mini-calendar within the larger plan so that each city is highlighted and promoted in it's own way.


Radio Disney Frozen Puzzle Trendsetter Marketing
On The Road With Pulsar Trendsetter Marketing
Geoffrey The Giant Rock Paper Scissors Lizard Spock Game Trendsetter Marketing

With a team of designers & programmers, Trendsetter has the ability to turn your craziest ideas into reality. from interactive games to mosaics and ticket giveaways, trendsetter has their finger on the pulse of technology and can work with you to create something amazing.


Roy Lamanna
  • Leadership 100%
  • Creativity 100%
  • Technology 100%
Allie Gruensfelder
VP Marketing
  • Team Management 100%
  • Communication 100%
  • Spreading Holiday Cheer All Year 100%
Nicholas Ponisi
Publicist/Tour Marketing
  • Social Media 100%
  • Client Relations 100%
  • Diva 100%
Danny Vassallo
Graphic Design/Web Developer
  • HTML / CSS / JS 100%
  • Adobe Creative Suite 100%
  • Wizard 100%


  • We Love Disney Premieres Official Video for NE-YO’s “Friend Like Me”

    October 1, 2015Screen Shot 2015-10-01 at 2.25.02 PM

    We Love Disney has premiered the official video for Ne-Yo's "Friend Like Me" from the Oscar and Golden Globe Award-winning song from 1992’s Aladdin and Trendsetter is assisting the team in getting the team some…

  • New Artist Alert: Justin Bieber

    September 29, 2015tumblr_nvfd81f9gm1uhsscbo3_1280

    Trendsetter welcomes "The Biebs" to our star-studded roster! His smash single "What Do You Mean" is #1 all over the planet, broke the Spotify record for first week streams for a single and is currently lighting…

  • Vote for Raw Fabrics in this Week’s Round of mtvU’s Freshman Competition

    September 29, 20150005076352_10

    Another one of Trendsetter's very own, Raw Fabrics, is in mtvU's freshman competition this week with their video for "Beast." Vote for Raw Fabrics right here! The Freshmen brings you five emerging artists each week…

  • Snax Hayes Wins mtvU’s Freshman

    September 22, 2015Screen Shot 2015-09-22 at 4.29.34 PM

    And the winner of mtvU's Freshman is Trendsetter's very own Snax Hayes video for "Porsche!" CONGRATS SNAX!!!!!! The Freshmen brings you five emerging artists each week from all genres. Synthpop, indie rock, hip hop, trip…



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Trendsetter Marketing

Trendsetter Marketing

Trendsetter Marketing